Live Online-Seminar for beginners in English language.
Every Wednesday at 5 past 5 (05:05 pm CET).
Table of contents:
- Basic understanding of AI
Gain a generic basic understanding of artificial intelligence (AI) in digital marketing, including how Chat GPT and related technologies work.
- Practical application of Chat GPT & Co.
Learn how you can use Chat GPT and similar AI tools in practice to create engaging digital marketing content and take your customer communication to a new level.
- Strategic integration of AI
Master the art of integrating AI into your digital marketing strategies to increase the efficiency and effectiveness of your marketing campaigns and develop innovative approaches.
- Data protection and ethics
Raise awareness of privacy and ethics issues in the context of AI in marketing and learn responsible practices when handling customer data.
- Measuring success of AI
Gain the know-how to measure the success of your AI-powered marketing activities and evaluate your return on investment (ROI).