Online-Seminar for beginners in English language.
24/7 (On demand, unlimited access from date of purchase)
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24 Videos, 5 sections
Table of contents:
- A basic knowledge of AI
Gain a generic basic understanding of artificial intelligence (AI) in digital marketing, including how Chat GPT and related technologies work.
- Using ChatGPT and AI Tools
Learn how you can use Chat GPT and similar AI tools in practice to create engaging digital marketing content and take your customer communication to a new level.
- Strategic integration
Master the art of integrating AI into your digital marketing strategies to increase the efficiency and effectiveness of your marketing campaigns and develop innovative approaches.
- Ethics And Data Protection
Raise awareness of privacy and ethics issues in the context of AI in marketing and learn responsible practices when handling customer data.
- Evaluating AI’s Effectiveness
Gain the know-how to measure the success of your AI-powered marketing activities and evaluate your return on investment (ROI).